With Black Friday approaching this week we think it's important to highlight the issues of fast fashion, often extenuated by sales like Black Friday- the biggest discount shopping event of the year. Popular fast fashion clothing brand Pretty Little Thing offered deals of up to 99% off, with high-heeled shoes on sale for 25p and dresses for 8p. "One buyer said on Twitter that they had made 27 orders from the brand for just 57p each, while another said they had bought 56 items for £28."- Guardian UK. This sale is disgusting in our eyes, and clearly represents how little these companies value their impact on the planet or the value of the materials and notoriously underpaid garment workers.
In contrast to this, Chamiah Dewey Fashion promises to always be responsible, even in times of sales.
The Problems with Fast Fashion
As i'm sure many of you know, fast fashion is becoming an increasing problem. Fashion and its supply chain is the third largest polluting industry, after food and construction. Despite this, 100 billion garments are produced each year with 92 million tonnes ending up in landfills.
What's worse, is that with the constant stream of clothes, and culture of demand and daily FAD microtrends, shoppers are buying and returning more and more. The ability to online return has meant many shoppers are buying more than necessary and returning large parcels that have been found to often turn up on landfills; as it costs fast fashion retailers more to process the returns than to retain the stock!
What Chamiah Dewey Fashion is doing to limit their impact
Giving Back to the planet- One Tribe