For adults 4ft-5’4”, shopping has always been a battle: sleeves hanging far past the hands, trousers dragging on pavements, and the constant suggestion to “try the kids’ section.” Chamiah, DEWEY’s founder, understood that frustration deeply - a trained designer who loved fashion but rarely found clothes that genuinely fit her 5’2” frame.


However, DEWEY’s story began years before the brand launched. While working on a Youth Programme, Chamiah met a young person whose experience exposed just how profoundly the industry excludes shorter bodies. That moment shifted her path. She began designing for Extra Petites communities, learning first-hand how little the fashion system supported anyone outside standard height templates.


At 21, while studying at UAL and working full-time, she decided to build what the industry wouldn’t. From a small London flat, she created DEWEY’s first collection - not by shrinking existing patterns, but by rebuilding them from the ground up using the correct proportions, based on thousands of data-points from the community itself. The collection sold out and drew national press, signalling what had been true all along: this community had been ignored, not because it was small, but because it wasn’t understood.


DEWEY was founded to change that.

It began with one designer fixing a lifelong problem, and grew into a brand committed to designing with dignity, precision, and real Extra-Petite bodies at the centre. The mission remains simple: fashion that finally fits the people it has overlooked for generations.

Uncompromising Fit and Quality

At Dewey, we're obsessed with one thing above all else: achieving the ultimate fit for every body under 5’4”. It's not just a goal; it's our number one priority. From meticulously crafted designs to rigorous testing and refinement, we leave no stone unturned in our quest for unparalleled quality and comfort. 

We believe that every individual deserves clothing that fits them like a glove, empowering them to feel confident and comfortable in their own skin. With unwavering dedication and attention to detail, we're committed to delivering garments that not only meet but exceed your expectations.

Ethical and Sustainable

Sustainability is woven into DEWEY’s ethos. We meticulously research sustainable, cost-effective fabrics and trims, commit to recyclable packaging, and utilise biodegradable materials where feasible. Partnerships with circular fashion platforms and ethical manufacturers reflect our dedication to a sustainable supply chain, ensuring fair treatment and payment for every hand that touches a DEWEY product.

DEWEY’s commitment to inclusivity and sustainability sets new standards in the fashion industry. We produce short runs of capsule collections to minimise waste, collaborate with celebrities to enhance product desirability, and prioritise the use of recycled or regenerated fibres. By creating timeless, contemporary designs that are cherished for years, we contribute to a shift away from fast fashion and its environmental impact.

Join us at DEWEY as we empower shorter individuals, foster inclusivity, and lead the charge towards a more sustainable fashion future.

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