Why It Was Time for Extra Short Jeans: The Fit That Finally Works

Our Chief Strategy & Technology Officer, Dillan Gandhi, explains why DEWEY has launched its DEWEYdenim Extra Short Jeans collection:

For too long, denim has asked petite women to compromise. Jeans were either too long, too baggy at the ankle, or sold as “petite” yet still puddling at the floor. The unspoken rule was simple: if you didn’t fit the industry’s narrow idea of “standard,” the tailor’s shop was your only option. That might be fine for a quick hem here and there, but when every single pair of jeans needs altering, it stops being fashion and starts being a tax on your time, your money, and your confidence.

That’s why extra short jeans aren’t just a product category. They’re a correction.

The industry gap nobody wanted to fix

Walk through any high street store and you’ll see racks of denim labelled “short” or “petite.” But try them on, and reality hits: the hems are still grazing the floor. Designers scaled patterns down but stopped short of actually re-engineering proportions. It meant petites were buying jeans not built for them at all, just slightly shrunken versions of styles that still assumed a different frame. The message was clear: adjust yourself, or adjust your clothes.

At DEWEY, we decided enough was enough.

Jeans without compromises

Extra short jeans are built differently from the very first sketch. Instead of slicing length off a standard block, DEWEYdenim Extra Short Jeans are drafted with shorter inseams at their core — 15 to 25 inches designed with real proportion in mind. The rise, pocket placement, and leg shape all follow suit, meaning no dragging hems, no bunching fabric, and no illusions of a “cropped look” pretending to be a fit.

The result is denim that feels like it was made for petite women because it actually was. And when you put them on, you feel it instantly.

Why now?

Fashion has been talking about inclusivity for years. Extended sizes got attention. Sustainable fabrics became non-negotiable. But the conversation around length barely moved. In an industry chasing the next big trend, the most basic request — jeans that fit petites straight off the rack — was overlooked. Until now.

We launched DEWEYdenim Extra Short Jeans because we believe style should never come with conditions. Petites shouldn’t need to roll, hem, or hide. They should zip up a pair of jeans and know they were created for their proportions, their style, their life.

The fit that finally works

This isn’t a niche experiment. It’s a new standard. Extra short jeans are built for petite women who want timeless style and perfect proportions without the tailoring bill. With recycled cotton blends, enzyme washes, golden topstitching, and the classic five-pocket design, DEWEYdenim Extra Short Jeans are as considered in detail as they are in fit.

Because when fashion stops asking petites to compromise, they stop apologising for how they wear it. And that’s what DEWEY is here to prove.