The DEWEY Journal

The 10% Problem: How Major Retailers Are Failing The Women Who Make Up Half Their Market
Through our own research, we’ve found that 20 of the major fashion retailers globally dedicate, on average, less than 10% of their total clothing offering to petite sizing. In some... Read more...
Why Sinead Burke Walking the Met Gala Carpet Is the Most Important Fashion Moment of 2026
In 78 years of Met Galas, disabled guests were using the back door. Last night, that changed. Sinead Burke and Aariana Rose Philip walked the 2026 Met Gala carpet. One... Read more...
Petite Jeans Trends For Women 5’3” And Under 2026 And How To Style Them
Since the 2000’s, women have been referred to as apples and pears when it comes to understanding how to style their bodies. What I’ve witnessed as a fashion designer though,... Read more...
I’m a 5’2” Petite Fashion Brand Owner And I Analysed Petite-friendly Spring Jeans Styling Trends Of The Season
Since the 2000’s, women have been referred to as apples and pears when it comes to understanding how to style their bodies. What I’ve witnessed as a fashion designer though,... Read more...
I’m a 5’2” Designer and I Analysed What Petites Are Wearing On The Front Row at London Fashion Week 26
Our founder, Chamiah, 5’2”, shares her edit of this season’s Front Row Petite Picks, analysing the standout looks seen on Pixie Lott and Lesley Manville. With expert insight into proportion,... Read more...
Copenhagen Fashion Week Styling Trends You Should Know About For Petites
Here are our favourite petite-friendly picks to add to your wardrobe in 2026. CPHFW is arguably the coolest event on the map during the bustling fashion week period. Celebrating its... Read more...
Why It Was Time for Extra Short Jeans: The Fit That Finally Works
For years, petites were promised jeans that never truly fit. Hems dragged, fabric bunched, and alterations became routine. DEWEY created DEWEYdenim Extra Short Jeans to change that, with denim designed... Read more...
DEWEY Is Ready For When You Are
Extra petite clothing brand DEWEY launches its new summer campaign to champion comfort and confidence in extra petite athleisure. Read more...
Introducing The Spring/Summer Athleisure Edit for Extra Petite Women
Finally, athleisure that doesn’t need rolling up, pinning back, or tucking in. Just effortless comfort, in extra petite styles you’ll actually love to wear. Read more...
DEWEY in 2025: Building Our Extra Petite Community
In these first few months of 2025, DEWEY has strengthened our extra petite community: launching our own DEWEY Style Guide, growing our ambassador network, and deepening our connection with you... Read more...
Why Extra Petite Clothing Needed a New Sizing System
Extra petite women deserve fashion that fits, flatters, and feels made just for them. That is why DEWEY created a new sizing system that works. Read more...
The Denim Dilemma: Why Extra Petite Women Still Can’t Find Perfect Fit Jeans
Why extra petite women still can't find perfect fit jeans and denim in the UK, and what DEWEY is doing about it. Read more...
London Fashion Week 2025: British Retail Embraces New Sizing
As DEWEY sets a new standard in height-inclusive extra petite sizing, LFW25 suggests the industry is starting to take notice. Read more...
Why A Sustainable Supply Chain Matters
Sustainability isn’t just a buzzword—it’s a commitment. Learn more about how the DEWEY Extra Petite collection ensures you can feel good whilst looking good. Read more...
The Ultimate Extra Petite Gift Guide
Struggling with what to get your extra petite loved one? We got you covered, with tailored pieces to hidden gems they'll cherish forever.  Read more...
DEWEY's Extra Petite Style Guide: Flared Leggings
Thanks to DEWEY’s brand new flared MIRA leggings, the extra petite girls can finally wear these trendy bottoms, without alterations or dragging hems. Read more...
Dwarfism Awareness Month: Spotlight on Trailblazers
October marks Dwarfism Awareness Month, a time to recognise the resilience and achievements of individuals with dwarfism. As a height-inclusive fashion brand, we want to celebrate the trailblazers who have... Read more...
Down Syndrome Awareness Month: Spotlight on Trailblazers
As we honour Down Syndrome Awareness Month, it’s important to shine a light on individuals who are breaking barriers, challenging stereotypes, and making an undeniable mark on the world. Inclusivity... Read more...
The Evolution of Petite Fashion: From Hannah Troy to DEWEY
While the conversation around inclusive sizing feels relatively modern, petite fashion’s rich history actually began in the 1940s. Hannah Troy, a US fashion designer known for her elegant and timeless... Read more...
Fashion Week 2024: A Celebration of Inclusivity
Fashion Week has always been a space for creativity and innovation, but this year, there was a noticeable emphasis at NYFW on something even more meaningful - representation. Designers put... Read more...
DEWEY x Selfridges: A Revolution in Inclusive Fashion
In an industry that has long overlooked the needs of extra-petite individuals, DEWEY has partnered with Selfridges to change the game and bring inclusivity front and centre in fashion. This... Read more...
Paralympian Ellie Simmonds launches DEWEY during fashion week
Paralympian Ellie Simmonds launches DEWEY, the world’s first fashion brand for extra petite individuals 5ft and under 12th September 2024 - London, UK – Paralympian Ellie Simmonds, fresh from presenting... Read more...
Why did DEWEY pivot to serve ALL individuals 5ft and under?
Most fashion brands have historically overlooked clothing for people 5ft and under, and those that do cater often focus on clothing for short stature or adaptive clothing for individuals with... Read more...
In Conversation With Cassidy Huff: From Author to Advocate, Empowering Disabled Voices
Introduction: Cassidy is a 21 year old white woman with straight blonde hair and green eyes. She stands at 4’3” tall and is wearing a white off the shoulder shirt. ... Read more...
The Rise of DEWEY: Empowering the Extra Petite Woman
1 in 10 individuals in the UK and USA stand at just under 5ft tall; yet, extra petite adults often struggle to find clothing that fits them perfectly. Petite clothing... Read more...
DEWEY: Fashioning a Sustainable Legacy – One Purchase, One Tribe, One Planet at a Time
Our partnership with One Tribe means every DEWEY purchase saves trees in rainforests, combating the environmental impact of fashion. As part of the UN Framework for Climate Change, we’ve already... Read more...
Empowering Diversity: Celebrating International Day of Persons With Disabilities
IDPwD is more than a date; it's a commitment to inclusivity. We unite with governments and individuals, creating a tapestry of acceptance for the 1.3 billion people with disabilities. The... Read more...
Championing Change: Ellie Simmonds Talks Paralympic Legacy, Strictly Glamour, and the Future of Inclusive Fashion
Discover Ellie Simmonds' extraordinary journey from Paralympic glory to the glitz of Strictly and beyond. Retired for two years, Ellie reflects on her triumphs and dives into a new life... Read more...
Navigating the Aisle: A Blerona’s Journey In Finding The Perfect Wedding Dress
Living in a society tailored to the average height person, poses a considerable challenge for individuals like Blerona. The struggle to find clothing that fits seamlessly becomes an uphill battle,... Read more...
Challenging Height Norms: 4’11” Marissa Rose's Impact On The Runway And As Co-Founder Of Height Revolution
Step into the runway world of Marissa Rose, the 4'11" dynamo challenging height norms and reshaping the modeling landscape. In this blog post, explore Marissa's journey from a passionate newcomer... Read more...
The Short Stature Model, And Co-Founder Of Height Revolution, Taking Swim Week By Storm: Taylor Tookes
Did you know the average height of women worldwide is 5’3? Petite models are currently the only category of models who are underrepresented in the modeling world. Discriminating against someone because... Read more...
Petite Perfection: Mastering Accessories for Your Smaller Frame
 Are you tired of drowning in oversized accessories that make you feel like you're playing dress-up in your mums wardrobe? Well, fret no more, because today we're diving into the... Read more...
Breaking Down Stereotypes: Why Short Stature Bodies Deserve Fashion That Fits and Flatters
Today, we're going to tackle a topic close to my heart: breaking down stereotypes and celebrating the fabulous world of fashion for short stature bodies. For as longer as I... Read more...
Kris Foster, Embracing Self-Love: A Journey of Personal Discovery
As a person with Down syndrome, I faced challenges that made me question my identity. The lack of representation and the negative portrayal of individuals like me, left me yearning... Read more...
The Secret to Inseam Clothes and Taking Up Hems: Embracing the Petite Life!
Are you tired of struggling with ill-fitting pants that are always too long for your petite figure? Well, fret no more! In this blog post, we're going to unravel the... Read more...
Meeting ‘I Am Shauna Rae’, a 3’10” American TV star with her own show. We discuss fashion, life in the public eye, and the future of the industry.
Chamiah asks Shauna about what it’s like to navigate the world of TV and social media, as well as how she shops for clothing being only 3’10” tall. Shauna gives us... Read more...
Rance Nix, Kings of Napa star tells all about how he styles himself as someone who stands at 4’6” tall.
From Kings of Napa star, to fashion content creator, Rance Nix tells us how he navigates the world of living in the public eye, and shopping as a men who... Read more...
Chatting with the 3ft Tall TikTok Star, @Lilmissross7, discussing all things Fashion, content creation, and navigating life online as a little person.
In this blog post, Chamiah talks to @Lilmissross7 the 3ft tall content creator, who shares her fashion favourites, celebratory moments and the challenges she has had to overcome in order to become the role... Read more...
TikTok and Instagram male, short stature fashion blogger talks us through his style choices
You may have seen Oscar’s OOTD’s on TikTok or Instagram, he’s a rising star in the short stature blogger scene. He tells us all about his style inspirations, his mission... Read more...
Unveiling Your Style: Dressing for Wedding Season when You're Under 4ft 11
In this blog post, we delve into the world of dressing as a wedding guest when you're 4ft 11 or under. We provide valuable insights on colour choices and finding the... Read more...
@notdwarflindsay tells us all about her style inspirations, filmmaking dreams, and how she copes with TikTok trolls
From style inspirations, to making light of her condition, Lindsay talks us through the importance of setting online boundaries and keeping a glass-half-full mentality in a world of trolls and... Read more...
Q&A with Canada’s Lil Gabi D!
During this open and honest conversation, we learn that Gabi, a little person from just outside Toronto, Canada, is passionate about educating people about Dwarfism. She also has her own... Read more...
6 Practical Ways to Accessorise To Flatter Your Body When You're Short Stature
As a short-statured person, it can be challenging to find accessories that flatter your frame without overwhelming your appearance. However, with the right approach and a few handy tips, you... Read more...
How We’re Revolutionising Height Inclusive Fashion For Everybody Under 5ft.
Our journey began in 2020, with a mission to create clothing that catered specifically to *short stature women. However, a viral clip from our debut at London Fashion Week in September 2022 opened... Read more...
The History of Short Stature People in the Fashion Industry and How We're Changing the Game
Short stature people have long been overlooked in the fashion industry, with designers often catering to tall and slender models. However, with the rise of diversity and inclusivity in fashion,... Read more...
We’re so excited about Mattel’s new Down Syndrome Barbie doll, modelled by Ellie Goldstein!!
As a short stature clothing brand, we believe in inclusivity and diversity in all aspects of life, including the representation of individuals with disabilities. That is why we are thrilled... Read more...
The Importance of Vogue’s New Inclusive Covers
“Nothing is more fashionable than inclusivity”. Sinead Burke just dropped the latest British Vogue article and we couldn’t wait any longer to tell you ALL about it. Aaron Rose Philip,... Read more...
The importance of developing a capsule wardrobe.
As the UK's first clothing brand dedicated to people under 150cm, we understand the importance of creating a wardrobe that is both practical and versatile. For individuals with dwarfism or... Read more...
Victoria’s Secret (Agenda)
Recently, the news that the iconic Victoria Secret shows are coming back to our screens has divided the internet. And we for sure couldn't be more excited to see all... Read more...
Why We Still Can’t Get Over LFW S/S 23
With no more glamourous events, the hustle & bustle of fashion week is officially over. However, one month later and it still feels impossible to overcome & ignore the fasination from this season's extraordinary fashion week. So we are going to tell you all about it & maybe let you in on a secret of why its not just over yet... Firstly, how AMAZING was our collection at this years fashion week. Not only did we bring all the heat with our newest spring / summer designs. But, for the... Read more...