DEWEY Is Ready For When You Are
Extra petite clothing brand DEWEY launches its new summer campaign to champion comfort and confidence in extra petite athleisure
DEWEY, the London-based extra petite clothing brand transforming the womenswear category, has just launched its new summer campaign: Ready For When You Are. Shot on location in Mayfair by DEWEY’s Chief Digital Officer and Investor, Dillan Gandhi, the campaign showcases community manager Taylor wearing the brand’s latest line of extra petite gymwear, activewear and athleisure.
For women 5' and under, finding clothing that truly fits, without compromising on comfort or style, has long been a challenge. DEWEY is on a mission to change that. The brand specialises in thoughtfully engineered extra petite clothing, including gym wear, loungewear and everyday essentials that are tailored to shorter frames from the ground up. No pinning. No hemming. No compromises.
The summer campaign focuses on the core values behind DEWEY’s extra petite athleisure collection: comfort, reliability and versatility. Taylor is seen moving through real-life moments—from the studio to the street—in garments designed to flex with her lifestyle. Whether it’s leggings available in 18 or 25 inch inseams, or activewear with proportionally balanced cuts, DEWEY’s fits are crafted to feel effortless and flattering straight off the rack.
While the collection is thoughtfully designed for those 5' and under, DEWEY's extra-petite activewear is also a favourite among those shorter-than average — 5'1" to 5'3" — thanks to its focus on fit and comfort.
More than just a slogan, Ready For When You Are is a statement of intent. It reflects DEWEY’s commitment to creating gymwear, activewear and athleisure for extra petite women who want to feel confident, capable and seen—whether they’re working out, running errands or simply showing up for themselves.
As demand for extra petite fashion continues to grow, DEWEY stands at the forefront of a movement reshaping what’s possible in petite apparel. Explore the full extra petite clothing collection now at www.deweyclothing.com, including Extra Petite Jeans by DEWEY.
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For a limited time to coincide with the campaign launch, DEWEY is offering 20% off its summer athleisure collection. Browse the collection here and use code "ath20" at checkout.
