How We’re Revolutionising Height Inclusive Fashion For Everybody Under 5ft.

How We’re Revolutionising Height Inclusive Fashion For Everybody Under 5ft.

Our journey began in 2020, with a mission to create clothing that catered specifically to *short stature women. However, a viral clip from our debut at London Fashion Week in September 2022 opened a Pandora’s box of insight to the fact that many other extra petite individuals who measured under 5ft felt left out by the fashion industry as well. That pivotal moment ignited our determination to relaunch our brand and extend our reach to serve every body under 5ft.

*‘Short Stature: A person who has a condition* that affects their height, most commonly measuring under 4’5”.*i.e Brittle Bone, Limb Difference, Muscular Atrophy, etc…’

ALT: a wooden hanger with the logo DEWEY.

A message from our founder, Chamiah: 

I am bursting with excitement to finally show you our new, height inclusive collection for individuals under 5ft. As a team, we have been working tirelessly to design, develop, and produce a revolutionary brand like the fashion industry has never seen before. 

In our relaunch, you can expect to find garments that are thoughtfully designed with different sleeve and leg lengths, tailored to perfectly fit individuals ranging from approximately 4 to 5 feet tall. I am personally committed to providing solutions that prioritise both style and functionality.

 

ALT: a fair skin person is photographed from the waist down. They wear a pair of denim jeans, with sandals and a black tote bag.

Timeless designs lie at the heart of our brand. I want our clothing to be more than just a fleeting trend; I want it to be a staple in your wardrobe, reflecting your individuality and defying the limitations that the fashion industry has imposed on extra petite individuals.
By using eco-conscious materials and adhering to ethical production practices in Europe, we aim to minimise our environmental footprint while ensuring that our garments are of the highest quality. This is also an important step in ensuring our prices are reflective of the quality of our garments, but also working towards becoming more financially accessible for all.
ALT: image shows a pair of sandal kitten heels and a button-up knitted top in a pale pink.
As we embark on this exciting journey, I want you to know that we are more than just a clothing brand. We are a community that embraces diversity, celebrates individuality, and empowers shorter people worldwide. We are currently in the process of raising the necessary investments to make our relaunch a resounding success, and I can't wait to share the outcome with you in the next couple of months.
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ALT: a person will caramel-coloured skin wears a pair of black patent smart shoes with black trousers.

 

I am passionate about creating a world where having a shorter stature is not an obstacle, but a source of pride.
Our mission is to become the most inclusive extra petite clothing brand on earth, offering comprehensive collections that truly represents the diverse beauty of our community.
Stay tuned for our relaunch, and join us in redefining what inclusive fashion truly means.

 

Join our mailing list to be the first to hear about our re-launch, exclusive discounts, opportunities to invest in our growth, and behind-the-scenes footage of the journey to becoming the most inclusive short stature brand on earth! *we’ll never spam you, updates are sent fortnightly at most.
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2 comments

I saw your latest post about adding more sizes and I am personally VERY excited. I am 4’6” but with I am just short I have no underlying issues. However being that height with larger hips I have zero luck finding pants with my inseam in the US. I cannot wait to see your new line and hopefully find pants for the first time in 15 years. Thank you and I can’t wait ❤️❤️❤️

Kendra Gagliano

I was a model recently in Breast Cancer Now’s The Show. I’m a wheelchair user as I’ve been disabled from birth, I’m small too but in the pandemic, I got diagnosed with breast cancer. It’s the first time Breast Cancer Now have had a wheelchair user in their show. I fully support what your company are doing.

Suzanne Bull

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