How We’re Revolutionising Height Inclusive Fashion For Everybody Under 5ft.
Our journey began in 2020, with a mission to create clothing that catered specifically to *short stature women. However, a viral clip from our debut at London Fashion Week in September 2022 opened a Pandora’s box of insight to the fact that many other extra petite individuals who measured under 5ft felt left out by the fashion industry as well. That pivotal moment ignited our determination to relaunch our brand and extend our reach to serve every body under 5ft.
*‘Short Stature: A person who has a condition* that affects their height, most commonly measuring under 4’5”.*i.e Brittle Bone, Limb Difference, Muscular Atrophy, etc…’
ALT: a wooden hanger with the logo DEWEY.
A message from our founder, Chamiah:
I am bursting with excitement to finally show you our new, height inclusive collection for individuals under 5ft. As a team, we have been working tirelessly to design, develop, and produce a revolutionary brand like the fashion industry has never seen before.
In our relaunch, you can expect to find garments that are thoughtfully designed with different sleeve and leg lengths, tailored to perfectly fit individuals ranging from approximately 4 to 5 feet tall. I am personally committed to providing solutions that prioritise both style and functionality.
ALT: a fair skin person is photographed from the waist down. They wear a pair of denim jeans, with sandals and a black tote bag.
Timeless designs lie at the heart of our brand. I want our clothing to be more than just a fleeting trend; I want it to be a staple in your wardrobe, reflecting your individuality and defying the limitations that the fashion industry has imposed on extra petite individuals.
ALT: image shows a pair of sandal kitten heels and a button-up knitted top in a pale pink.
ALT: a person will caramel-coloured skin wears a pair of black patent smart shoes with black trousers.
2 comments
I saw your latest post about adding more sizes and I am personally VERY excited. I am 4’6” but with I am just short I have no underlying issues. However being that height with larger hips I have zero luck finding pants with my inseam in the US. I cannot wait to see your new line and hopefully find pants for the first time in 15 years. Thank you and I can’t wait ❤️❤️❤️
I was a model recently in Breast Cancer Now’s The Show. I’m a wheelchair user as I’ve been disabled from birth, I’m small too but in the pandemic, I got diagnosed with breast cancer. It’s the first time Breast Cancer Now have had a wheelchair user in their show. I fully support what your company are doing.