Our journey began in 2020, with a mission to create clothing that catered specifically to women with dwarfism. However, our experience at London Fashion Week in September 2022 opened our eyes to the fact that many other short stature individuals felt left out by the fashion industry as well. That pivotal moment ignited our determination to relaunch our brand and extend our reach to serve all short stature people, irrespective of gender or specific condition.
We recognize that short stature encompasses a wide spectrum of individuals, including those with conditions such as dwarfism, Down syndrome, SMA, brittle bone, cerebral palsy, growth hormone deficiency, as well as those who are naturally smaller in stature. Our relaunch will be a testament to our commitment to inclusivity, ensuring that no one is left behind. With a brand new, more inclusive size chart, we will cater to UK sizes 6-24 / XS to XL, approximately. But our dedication to inclusivity doesn't stop there – we have plans to further expand our size range in the near future, because we firmly believe that everyone deserves access to clothing that makes them look and feel amazing.
In our new range, you can expect to find garments that are thoughtfully designed with different sleeve and leg lengths, tailored to perfectly fit individuals ranging from up to 5 feet tall. We understand the challenges that short stature people face when it comes to finding clothes that truly suit their unique proportions. That's why we're committed to providing solutions that prioritise both style and functionality. Additionally, we are excited to announce that we will be focusing on creating stylish shoes specifically designed for smaller feet, because we believe that every detail counts when it comes to feeling comfortable and confident in your own skin.
Timeless designs lie at the heart of our brand. We want our clothing to be more than just a fleeting trend; we want it to be a staple in your wardrobe, reflecting your individuality and defying the limitations that the fashion industry has imposed on short stature individuals. By using eco-conscious materials and adhering to ethical production practices in Europe, we aim to minimize our environmental footprint while ensuring that our garments are of the highest quality.
We also want to address the unique needs of wheelchair users within our inclusive range. We understand that finding clothing that accommodates their seated position without compromising on style can be challenging. Therefore, our designs take these considerations into account, so that individuals who use wheelchairs can express their personal style effortlessly.
As we embark on this exciting journey, we want you to know that we are more than just a clothing brand. We are a community that embraces diversity, celebrates individuality, and empowers short stature people worldwide. We are currently in the process of raising the necessary investments to make our relaunch a resounding success, and we can't wait to share the outcome with you.
Together, let's create a world where short stature is not an obstacle, but a source of pride. Our aim is to become the most inclusive "petite" clothing brand on earth, offering a comprehensive range that truly represents the diverse beauty of our community. So, whether you identify as someone with dwarfism, Down syndrome, SMA, brittle bone, cerebral palsy, growth hormone deficiency, or simply as a person with smaller stature, we've got you covered.
Stay tuned for our relaunch, and join us in redefining what inclusive fashion truly means. We're here to provide you with the fashion choices you deserve – because your size should never limit your style. Together, let's embark on this incredible journey towards a more inclusive future.
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