Our Story

Shopping is hard work. More women need to slow down, look after their mental health and spend quality time with their friends and family.

We exist to help female millennials, five feet tall or shorter, who love timeless fashion and want stylish clothes that fit. With our unique size charts, we help you pick the right styles and sizes. No more buying clothes you don't like or that don't fit and no more costly, time consuming alterations.

Dewey helps you to feel confident, giving you the time to nurture your social and emotional well-being and enjoy moments with family and friends.

DEWEY was Founded by Chamiah Dewey in 2021.

In 2018, Chamiah met and worked alongside a young person of short stature on a youth program. During this time, Chamiah learnt so much about short stature and the problems it can contribute to, namely: finding clothing that fits, and is designed for adult proportions.

After this encounter, a huge impression was set upon Chamiah’s mind, she knew that she wanted to explore creating clothing for short stature people. After much research and multiple university projects later, she learnt that there wasn’t much out there for people with a short stature - especially if they wanted to feel stylish and timeless.

Since then, DEWEY has proceeded to win multiple awards, launch various collections for people under 5ft, and continues to be a trailblazer and disruptor in the fashion industry.

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We’re about to get even better…

Our journey began in 2020, with a mission to create clothing that catered specifically to adults of short stature. However, our experience at London Fashion Week in September 2022 opened our eyes to the fact that many other extra petite individuals felt left out by the fashion industry as well. That pivotal moment ignited our determination to pivot our brand and extend our reach to serve all short stature and extra petite adults.

We recognise that short stature encompasses a wide spectrum of individuals, including those with disabilities, growth hormone deficiency, as well as those who are naturally smaller in stature. Our commitment to developing new, more height inclusive collections will be a testament to our ethicacy*, ensuring that no one is left behind. With a brand new, more inclusive size chart, we will cater to UK sizes XS to XL to begin with. But our dedication to inclusivity doesn't stop there – we have plans to further expand our size range in the near future, because we firmly believe that everyone deserves access to clothing that makes them look and feel amazing.

In our new range, you can expect to find garments that are thoughtfully designed with different sleeve and leg lengths, tailored to perfectly fit individuals ranging up to 5 feet tall. We understand the challenges that short stature and extra petite people face when it comes to finding clothes that truly suit their unique proportions. That's why we're committed to providing solutions that prioritise both style and functionality.

Timeless designs lie at the heart of our brand. We want our clothing to be more than just a fleeting trend; we want it to be a staple in your wardrobe, reflecting your individuality and defying the limitations that the fashion industry has imposed on short stature individuals. By using eco-conscious materials and adhering to ethical production practices, we aim to minimise our environmental footprint while ensuring that our garments are of the highest quality.

As we embark on this exciting journey, we want you to know that we are more than just a clothing brand. We are a community that embraces diversity, celebrates individuality, and empowers short stature people worldwide.

Together, let's create a world where short stature is not an obstacle, but a source of pride. Our aim is to become the most inclusive "extra-petite" clothing brand on earth, offering a comprehensive range that truly represents the diverse beauty of our community.

*Ethicacy, a word that DEWEY coins as meaning: effective and ethical.